Samsung has released a video called "Galaxy S III Design Story" which explains the development history of their latest, well-received flagship phone. The company's design team doesn't have as high a profile as that of Apple, which frequently appears in videos to promote new products, but the ongoing trial between the two companies has put the Korean giant's development process under the spotlight. The video features interviews with various Samsung designers, including Jeeyeun Wang who testified in court last week, and sheds some light on how the Galaxy S III came to be.
The video is concept-heavy and doesn't go into much detail on the actual physical fabrication of the Galaxy S III, but there are a couple of revelations in that regard. Some of the "unprecedented manufacturing techniques" used include a hand-etched "hairline pattern" designed to give a more natural feel, and several layers of coating on the battery cover that means "even the slightest change in angle creates a reflection that accentuates the graceful design." Product designer Junghyuck Im goes on to say that "by integrating organic curvature of the phone's casing with the square LCD module, we succeeded in achieving a design that conveys compactness as well as naturalness when holding the phone. We put in a great deal of effort and made countless prototypes to achieve this goal."
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